Technology companies have their eye on Africa. IBM is leading the way
MAMADOU NDIAYE grew up in Senegal. His parents were “not poor, but not rich”. He was fascinated by mathematics, which he studied at Cheikh Anta Diop University in Dakar and then taught for several years in Côte d’Ivoire, saving to pursue his dream of studying in America.
He went to New York, where he worked at Staples, an office-supplies chain, to finance his masters in statistics at Columbia University. A customer, impressed by Mr Ndiaye’s sales advice, suggested that the Senegalese apply for a job with his own employer, IBM. That was 15 years ago. Now Mr Ndiaye is back home, as manager of the office Big Blue opened in Dakar last May.